Real Me (Photo Credits: Twitter)
New Delhi, 26 June: Smartphone maker Xiaomi has started covering (covering) the sign boards and its logo with the ‘Made in India’ logo at its retail stores. After the ongoing impasse between India and China, and after it aroused anti-China sentiment among the people, the company has started covering the official logo with white colored Made in India logo outside its mobile stores. All India Mobile Retailers Association (AIMRA) gave this information on Thursday.
AIMRA has written a letter to Chinese smartphone companies saying that they will have to hide or remove their branding due to threats from their shops and products. Only after this, the company has started taking steps in this direction. In the Galvan Valley of Ladakh, 20 Indian soldiers were killed in a clash with the Chinese People’s Liberation Army (PLA) on the night of 15 June, after which anti-Chinese sentiment has arisen among the common Indian people.
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AIMRA national president Arvinder Khurana said on Thursday, “MI (Xiaomi) has started putting white ‘Made in India’ banner on its board.” When contacted, Xiaomi officially refused to comment on the issue. In its letter, AIMRA has requested all Chinese mobile phone brands to ask retailers to cover these signs with cloth / flex or remove the board from the storefront for a few months.
The Association of Mobile Retailers reported that anti-social elements have recently damaged indicators of Chinese brands located in several markets in Mumbai, Agra, Jabalpur and Patna. Khurana said, we have sent a letter to ensure the safety of our members and their stores. We have seen some aggression in the markets. Khurana said that some organizations have given retailers a week’s time to remove Chinese branding from their stores.
He said, we feel that if aggression increases then it may be a danger in the coming time. We are concerned about the safety of retailers. What happens if shops are set on fire or shops are stolen or retailers are hurt? AIMRA said it has requested all Chinese brands, including Oppo, Vivo, OnePlus, Motorola, Realme, Lenevo and Huawei to remove the board from the storefront.