DLF was the first title sponsor
When the IPL started in 2008, real estate company DLF was its title sponsor. The deal was for Rs 200 crore for the first five years. After 5 years, the new sponsor was needed if DLF did not renew the contract.
Then Pepsi held hands
In 2012, BCCI signed a deal with PepsiCo. Pepsi spent almost double the amount to be a title sponsor in 2012 compared to DLF in 2008. The deal was for a total of Rs 396.8 crore for five years, but in 2015 Pepsi pulled out due to a spot-fixing scandal in 2013.
Viveo was made after Pepsi
IPL was signed by Chinese mobile company VIVO in 2016. This time the amount was many times more. The title sponsorship was purchased for Rs 440 crore every year for 5 years. This time due to the atmosphere against China in the country, the Chinese mobile manufacturer decided to withdraw.
Now the Dream11 phase will run
After Vivo, BCCI again called for the title sponsor. Companies like Bijuz, Reliance Jio, Tata Sons and Unacademy were involved in this race. But Dream 11 outpaced everyone to win the title sponsorship. The Dream 11 bid went like this – Rs 222 crore for the first year, Rs 240 crore for the second year and Rs 240 crore for the third year as well. The average bid was Rs 234 crore.
Vivo to return again next year?
Dream 11 has bought the title rights of the Indian Premier League (IPL) for three years. Whether or not the sports fantasy platform remains in possession for the remaining two years will depend on whether Vivo returns next year. If Vivo India returns, Dream 11 will have to leave the path for it. However, if Vivo does not return as the title sponsor, then the sports start-ups will retain the rights for the next two years in addition to the IPL of 2020.