Micromax is Back: Micromax announces to come back with ‘In’ brand in Indian smartphone market, company will invest 500 crores

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Micromax is Back: Micromax announces to come back with 'In' brand in Indian smartphone market, company will invest 500 croresMicromax (File Photo: IANS)

Micromax is Back: Once again, Micromax is going to return in the Indian Smartphone Market. Micromax Company has announced its comeback, saying that it is ready to make a comeback with the smartphone brand ‘In’. For this, the company will invest 500 crore rupees. Micromax co-founder Rahul Sharma has announced the return of the company by sharing a video on Twitter. The video that Rahul Sharma has shared shows the company’s journey, which had come to a halt after the arrival of Chinese Smartphone Companies in the Indian market. Talking to PTI, Rahul Sharma said that there is a huge demand for smartphones made by Indian companies. Especially after the Indo-China tension, the popularity of indigenous smartphones has increased.

It should be known that after the year 2016 when the company failed to launch the 4G smartphone, there was uncertainty about the future of the company. Although Micromax was the number two smartphone manufacturer in the Indian market in 2014, the company came to a standstill after the knocking of Chinese smartphone companies in India. Also Read: iPhones Price Cut In India: Apple Reduced Price Of These Models After iPhone-12 Launched In India, See Full List Of New Price Here

Watch the video-

It is worth noting that after Prime Minister Narendra Modi’s government has increased the self-reliant India campaign, now Micromax has also decided to return to the Indian smartphone market, but the company is going to make a comeback with the In brand. However, information about the launch date of the smartphone in India under this brand is not available yet. It is being told that the company is investing 500 crore rupees for the expansion of local manufacturing research and development operation. This investment is part of a plan to return to the Indian smartphone market.

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