Social media giant Facebook has said that investment in Jio platforms and participation by WhatsApp will help millions of grocery stores and small businesses in India to do business and if the model of WhatsApp and Geomart works, it will be tried worldwide. After the launch of Mukesh Ambani’s e-commerce platform Geomart, the popularity is increasing day by day and this is evident within a few weeks with more than four lakh order books on it.
Customers can pay on Geomart through WhatsApp
Facebook CEO Mark Zuckerberg recently told his shareholders that investing in Jio platforms said that the partnership of Jio and WhatsApp will help thousands of grocery stores and small businesses in India to do business and if this model works then we Will try it around the world. Facebook has invested Rs 43574 crore in Jio platforms on April 22 for 9.9 per cent equity. Geomart and WhatsApp are being coordinated. After this, Geomart is expected to get more strength from 400 million WhatsApp customers. Customers will be able to pay using Geomart and WhatsApp at the nearest grocery store. The strategy of Geomart is to reduce the middlemen and supply the goods directly from the farmers to the customers’ houses. Geomart claims that this number of orders is a record in the online grocery business category.
On July 15, JioMart had a subscriber base of 2.5 lakhs
In the announcement of the first quarter results of Reliance Industries this week, it said that the increase in the number of orders can be gauged from the fact that while addressing the annual general meeting (AGM) of Reliance on July 15, Ambani made an order on Geomart The number was stated to be 2.5 lakhs. Orders are also being taken through Sodexo coupons, which are also benefiting the company. At the same time, the old giants of the grocery business are far behind in competition with Geomart in terms of number of growers and big basket orders. Ambani has set a target of reaching 12 crore farmers and 3 crore grocery shops in the country. With the onboarding of grocery stores, Geomart has started it.
Geomart’s service started in the last week of May
In the last week of May this year, Geomart started with 200 cities. For the first time customers in ninety cities were involved with online shopping of grocery. In order to make inroads into the competition, the prices of most of the things available on Geomart are kept five percent cheaper than other similar platforms. The prices of branded goods have also been kept somewhat lower.
Apart from grocery, Geomart will also enter other segments
Ambani said at the AGM on Geomart’s ambitious expansion plan, that Geomart will now focus on increasing its reach and distribution capabilities. Geomart is committed to providing consumers with better facilities and shopping experience. Apart from grocery, we will also cover electronics, fashion, pharmaceutical and healthcare sectors in the coming days. In the coming years, we will serve more customers in many more cities.