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Facebook, Twitter and Instagram shares fall, Unilever shows impact of ban on Ben & Jerry’s ice cream and Dove ads in US

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Facebook, Twitter and Instagram shares fall, Unilever shows impact of ban on Ben & Jerry's ice cream and Dove ads in US

Symbolic photo (Photo Credit: Altoday.com)

San Francisco: Shares of Facebook (Twitter) and Instagram (Instagram) gained momentum on Friday, following a ban on advertisements for brands such as Ben & Jerry’s ice cream and Dove soap There was a decline from Unilever company says that at least till the end of the year, advertising on Facebook, Twitter and Instagram will continue in the US.

Indeed, Unilever, the European manufacturer of brands such as Ben & Jerry and Dove, announced a boycott of advertisements on Facebook, Twitter and Instagram by the end of this year, accusing Facebook of hate speech and divisive discourse. Unilever said that before the presidential election in November, due to the polarized atmosphere in America, this decision has been taken regarding the brands. The shares of both Facebook and Twitter fell by almost 7 per cent after Unilever’s announcement.



After this announcement, Unilever company based in Netherlands and UK has joined the list of other advertisers coming back from online platform. It is said that the decision to withdraw the advertisement was made to pressure Facebook to stop sharing racist and violent content. ALSO READ: Facebook’s new app will predict worldly events, can question future

Unilever said that we have decided that we will not run brand ads on social media newsfield platforms Facebook, Instagram and Twitter in the US, at least until the end of the year. However, Facebook did not immediately respond to a request for comment.

Sarah Personette, vice president of global client solutions at Twitter, said the company’s mission is to have public conversations and ensure that Twitter is a place where people can build human relationships. You can get authentic and reliable information. With this you can express yourself freely and safely. He said that Twitter respects the decisions of our colleagues and will continue to work and communicate with them during this time.




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